MOMETO

MOMETO

Freelance

Freelance

Project type

Freelance

Year

2025

Info

I designed a full visual identity including print materials, icons and a website for the change company MOMETO. The design is guided by three core concepts: People, Organisations and Processes, with shapes and visual language derived directly from these ideas. The client wanted a corporate, flexible and modern identity, so I incoprated a simple, recognisable fifth-element system.

Logo

5th Element - process

The design process for the 5th element starts with the three pillars of change management, represented as circles.
Exploration of how the three circles moves and interacts.
Further exploration with added morphing, that simulates organic movements and reflects the value words on the right.

Static 5th element

Choosing three shapes from the organic animations, that represent 'change' and is used as a flexible system to create materials.

Icons

Colour palette

Website

Workshop cards

Powerpoint

Thank you cards

Flyers for questionnaires